Inspiring the world with clothing

Loyal to the Game isn't just a clothing brand; it's a symbol of passion and inspiration, each piece telling a unique story.

Welcome to Loyal to the Game, a vibrant and inspiring sustainable apparel brand designed for individuals who view life as a game worth mastering. At Loyal to the Game, we not only celebrate but also empower those who exude deep passion, loyalty, and dedication in their chosen pursuits—whether it's their career, sports, family, music, or any other endeavor.

More than just a clothing brand, Loyal to the Game represents a way of life, encouraging individuals to pursue their dreams with unwavering commitment. What sets us apart is our unwavering commitment to sustainability. We believe in fashion that not only makes a statement but also treads lightly on the planet.

Our online store provides a convenient platform for customers to explore and acquire our sustainably crafted products, ensuring that the Loyal to the Game lifestyle is accessible to all. Join us on this journey where style meets sustainability, and let's master the game of life together—one eco-friendly garment at a time.

Loyal to the Game - Founder

Anna Jagger

In the heart of England, Anna was born and bred, yet it was the vibrant city of Los Angeles that shaped her upbringing, rooted in a family deeply entrenched in the music industry. Anna's journey unfolded at a sports boarding school in England, where her passions ignited, laying the foundation for the dynamic individual she would become.

Today, with a family of her own, Anna embarks on a new adventure, steering the helm of Loyal to the Game. This brand is not just a fusion of sports, music, and fashion—it's a testament to Anna's unwavering commitment to a healthy planet and her desire to provide a platform for self-expression. Loyal to the Game is more than a clothing brand; it's an invitation to live life to the fullest.

At Loyal, we encourage you to infuse your journey with gratitude, kindness, and love while embracing your passions. Our unique clothing brand reflects these values, and we're grateful to have you as part of our community. Thank you for choosing to support Loyal to the Game and joining us on this beautiful journey. 

 

2022

Inspiration

As a parent, my profound love for witnessing my children's growth and maturation through sports ignited a deep admiration for the loyalty and fervor they exhibited on the field. This powerful experience served as the catalyst for my journey into creating a brand that encapsulates that same spirit and shares it with the world.

In the inaugural year of Loyal to the Game (2022), the brand has evolved into a testament of dedication and energy, symbolizing the profound connection between sports and fashion. The garments we craft are a reflection of the loyalty, passion, and unwavering commitment inherent in the world of sports. This venture began with a simple yet potent idea – to capture and share the contagious energy that emanates when individuals are inspired by the game.

The journey of Loyal to the Game in 2022 has been a profound exploration of translating the loyalty and passion seen on the field into a tangible and wearable form. Each piece within our collections is meticulously designed with the same fervor and dedication that fuels the game itself. Join us in celebrating the inaugural chapter of Loyal to the Game, a brand that emerged from a deep appreciation for the transformative power of sports. Explore our collections and immerse yourself in the essence of loyalty, passion, and the enduring connection to the game that unites us all.

2023

Growth

2023 has been a profound chapter marked by partnerships, personal growth, and the relentless pursuit of excellence. As both an individual and a brand, we have navigated challenges, learned valuable lessons, and redefined our path to create a lasting impact.

In the spirit of collaboration, Loyal to the Game has had the privilege of partnering with incredible groups of people who share our passion and vision. One noteworthy alliance is with "Marina's Guardian," a charity devoted to protecting the ocean. Our collaboration extends beyond the realm of sports, as we join forces to contribute to the vital cause of environmental conservation.

Another exciting partnership is with the "Bristol Flyers," a distinguished professional basketball team in the British Basketball League. This collaboration not only underscores our commitment to the world of sports but also reinforces the shared values that bind athletes and fans together.

This transformative second year has been instrumental in shaping the identity and direction of Loyal to the Game. It's a year of growth, both personally and as a brand, as we continue to define our narrative and make a positive impact in the world. We extend heartfelt gratitude to all the remarkable individuals and organizations who have become part of our journey.

Join us as we carry the torch of loyalty, passion, and collaboration into the future, making 2023 a pivotal chapter in the ongoing story of Loyal to the Game.

2024+

Future

As we embark on the upcoming year for Loyal to the Game, the momentum gained over the past two transformative years propels us forward with anticipation and purpose. Building on the invaluable lessons learned, collaborations forged, and personal and brand evolution experienced, the next chapter promises to be a continuation of growth and innovation. The foundation laid with partnerships such as Marina's Guardian and the Bristol Flyers sets the stage for even more impactful connections and endeavors. In the spirit of constant refinement, the coming year is dedicated to further defining our identity, expanding our reach, and solidifying our commitment to the values that make Loyal to the Game a beacon of inspiration in the world of sports-inspired fashion. Get ready to witness another exciting chapter in our journey as we push boundaries, celebrate victories, and continue to weave the narrative of loyalty and passion in the fabric of Loyal to the Game in 2024.

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Be loyal to whatever your game is.

AJ