Loyal to the Game Strengthens Partnership with Bristol Flyers for the 2024/25 Season

We are excited to announce that Loyal to the Game, a leading UK basketball clothing brand, has expanded its partnership with the Bristol Flyers professional basketball team. For the 2024/25 season, we are proud to be the official teamwear partner, providing high-quality, eco-friendly basketball apparel that embodies passion, dedication, and community. 


Expanding Our Commitment to Basketball

Last season, Loyal to the Game began its collaboration with the Bristol Flyers by providing leisurewear that was highly praised by the team. Inspired by the Flyers' commitment and energy on the court, we are taking our partnership to the next level this season by supplying official teamwear. Our sustainable sportswear is designed to motivate athletes, foster a sense of unity, and promote environmental responsibility.

Anna Jagger, Founder & CEO of Loyal to the Game, shared her excitement: "After attending several Bristol Flyers games, I was deeply inspired by the team’s spirit and determination. Strengthening our partnership with the Flyers and becoming their official teamwear provider was a natural progression. We’re thrilled to support them throughout the season with apparel that reflects the Loyal to the Game ethos."

Sustainable and High-Quality Teamwear from a Leading UK Basketball Clothing Brand

At Loyal to the Game, we believe in creating more than just clothing; our apparel serves as a uniform that athletes and fans wear with pride. Each piece is crafted from sustainable materials, ensuring that our products not only look and feel great but also contribute to a positive environmental impact. The Bristol Flyers' players and supporters can now proudly wear gear from a leading UK basketball clothing brand that symbolizes their commitment to the game and a sustainable future.


Steve Devereux, Commercial Manager at Bristol Flyers, stated: "We’re delighted to continue our partnership with Loyal to the Game. Their focus on sustainability aligns perfectly with our ‘Project Whitebeam’ initiative. The team was extremely pleased with the gear last season, and we are excited about the upcoming teamwear range."

Join the Loyal to the Game Community

This partnership highlights our mission to empower individuals and communities through sustainable, high-quality sports apparel. As we support the Bristol Flyers this season, we invite all fans to explore our latest collections and join the Loyal to the Game community. Together, we can celebrate the sport we love while making a positive impact on the environment.

Explore our basketball apparel collection and learn more about our partnership with the Bristol Flyers [here]

About Loyal to the Game: 

Loyal to the Game is a UK basketball clothing brand dedicated to individuals who are passionate about their pursuits, whether in sports, the arts, or other areas. We offer high-quality, ethically crafted clothing that empowers people to embrace their passions with pride and commitment. Through our focus on sustainability and innovative designs, Loyal to the Game is more than just a brand—it's a lifestyle that encourages excellence and positive impact in all pursuits.

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